A business insight that isn’t formally taught: customers push back less on bills when the bill is itemized, as compared to if it were presented without detail.

$100 for a meal for two is a shocking sticker indeed. But a bottle of wine, the must-try app, two signature entrées, and a crème brûlée à partager, each with their own very reasonable prices…

If $100 happens to be what that all adds up to, well, okay then. In fact, here’s $20 more.