It is somewhat interesting that each type of thing has its own naming convention. Medicine brand names, for example, always seem to be a unique, made-up word or two that sounds something like Trovida Normaquin. Ask your doctor about Trovida Normaquin.

Human names, by contrast, are usually two or three syllables that we have labeled our offspring for millenniamillennia! —Raghav, Lijuan, Daphne, Martička.

But why can’t the next pharmaceutical drug be called Svetlana? Why can’t I name my daughter, Reflexotrin? She could be friends with Trovida, and together, they could snort lines of crushed-up Mohammed.